From Launch toMarket Leader
How Jerry Brittingham A/C & Heat achieved 8.1x ROI and dominated Daytona's HVAC market with Google Local Services Ads.
2025 Results
$191,187
ROI Closed
8.1x
Return on Ad Spend
291
Quality Leads
81%
Top Impression Rate
Jerry Brittingham A/C & Heat • Daytona Beach, FL
24 Years of Service,Ready to Scale
Jerry Brittingham A/C & Heat has been serving the Daytona area for over two decades, providing professional HVAC services with a commitment to quality and customer satisfaction. As a veteran-owned business with a stellar 4.9-star rating from 540 reviews, they had built a strong local reputation.
In April 2024, they partnered with Plumbing & HVAC SEO to launch their first Google Local Services Ads campaign. The goal was clear: transform their established reputation into consistent, scalable lead generation that would drive business growth.
4.9★
Google Rating
540
Customer Reviews
24+
Years in Business
7
Cities Served
Explosive Growth inJust 20 Months
From new entrant to dominant market leader, the numbers tell the story of strategic execution and operational excellence.
2024 Launch Year
(Apr-Dec)2025 Full Year
$1,887
Average Ticket Value
5%
Cancellation Rate
353
Total Leads Generated
8.1x
Return on Investment
Diverse, High-ValueService Mix
A strategic balance of urgent repairs, recurring maintenance, and high-ticket installations ensures steady cash flow and business growth.
Strategic ImplementationThat Delivers
Geographic Targeting
Captured high-intent local traffic across seven key cities surrounding Daytona. By maintaining a consistent monthly budget of $2,000, the campaign achieved a "Top Absolute Impression Rate" of 83.02%, appearing in the primary position for the vast majority of search queries.
Result: Neutralized local competition and established immediate brand authority
Operational Excellence
The success of 2025 was a dual effort between high-intent lead generation and the client's internal sales proficiency. With a 56.20% booking rate, the client's team capitalized on LSA visibility with exceptional conversion performance.
Result: $1,887.63 average ticket with only 5% cancellation rate
Continuous Optimization
Despite maintaining a consistent budget, the client successfully locked down the #1 position for HVAC services in the Greater Daytona area, proving that strategic optimization and internal operational excellence are just as vital as ad spend.
Result: Evolved from new entrant to dominant market force
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