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About Cardinal Heating, Cooling, Plumbing & Electric
Cardinal Heating, Cooling, Plumbing & Electric is a full-service home services company based in Sun Prairie, Wisconsin. They serve residential and light commercial customers across the greater Madison area, offering heating, cooling, plumbing, and electrical services under one roof.
Cardinal has been a client of Plumbing and HVAC SEO for seven years. Over that time, the relationship has evolved from basic digital advertising management into a comprehensive growth partnership that spans paid search, local services ads, and organic search.
Competing in a Crowded Market Without a Clear Digital Strategy
When Cardinal first engaged with Plumbing and HVAC SEO, they were running digital advertising but not seeing a clear return. The campaigns were not structured to maximize profitability, and there was no disciplined approach to tracking which channels were actually driving revenue.
The Sun Prairie and Madison market is competitive. Larger regional players and national franchise brands compete aggressively for the same search terms. Without a focused strategy, Cardinal was spending money on advertising without the confidence that it was working.
The goal was straightforward: build a digital marketing operation that generated consistent, profitable leads and gave Cardinal the data to make smart decisions about where to invest.
A Systematic Approach to Paid and Organic Growth
Cardinal's Google Ads account was restructured from the ground up. Campaigns were organized by service line and geography, with tightly themed ad groups and match type discipline that reduced wasted spend and improved quality scores.
Cardinal was set up on Google's LSA platform, which places verified businesses at the very top of search results. Ongoing management of the LSA profile, review strategy, and dispute resolution kept Cardinal in a strong position.
On-site SEO improvements, Google Business Profile optimization, and a consistent citation strategy built Cardinal's organic presence across Sun Prairie and the surrounding service area.
Monthly reporting gave Cardinal's team clear visibility into what was working. Budget decisions were made based on data, not guesswork. As profitable channels were identified, budget was shifted to scale what was performing.
Seven Years of Consistent Growth
Over the course of the partnership, Cardinal's digital marketing has gone from a cost center to a reliable revenue driver. Google Ads campaigns that once broke even now operate at a strong return on investment. The monthly advertising budget has grown by more than 100 percent because the results justified the increase.
Local Services Ads placed Cardinal at the top of search results for high-intent queries in their service area. The LSA program consistently generates leads at a cost that makes sense for the business.
Organic search visibility has improved steadily over the years. Cardinal now ranks in the top positions for core service terms across their primary markets, reducing dependence on paid advertising for brand awareness.
In Their Own Words
"We've been with Plumbing and HVAC SEO for seven years now. The results have been consistent and the communication has always been clear. They know our industry and they know what moves the needle."
"Our Google Ads campaigns went from breaking even to actually being profitable. We've been able to grow the budget significantly because the return justified it. That's not something we had before."
"What I appreciate most is that they don't oversell. They told us what was realistic, they delivered on it, and they kept improving from there. Seven years later, we're still growing."